Trial by FAIL: Five social media case studies worth learning from.

This week, I was honored to be invited out to BlogWorld & New Media Expo in New York City to discuss case studies in social media failure. Copresenter Dave Peck and I walked through some lesser-known examples of marketing efforts that drew flack for being offensive, misleading or just unsuccessful.

If you'd like to view the presentation, I've just posted it to SlideShare:

FAIL: Learning from Social Media Disaster

View more presentations from David Griner

Be sure to check out my previous presentation with Dave Peck, "Like It Or Spike It," along with my other related slideshows:

• Like It Or Spike It: Social Media Case Studies

• The Tipping Points of Social Media

• Keeping Social Media Sexy

• Fear and Loathing in Social Media

David Griner is the Director of Digital Content for Luckie and Company and contributing editor for Adweek’s blog, AdFreak.com. You can reach him by e-mail or on Twitter.