Facebook has improved business pages and the administrator experience by leaps and bounds in the past year. We can now tag fans when replying in the comment section, have a separate notification application for each page, and easily access our pages from the newsfeed. Not to mention the improvements in analytics data and graphics which is another post altogether (that we covered here).
But there are still some glaring and simple changes that Facebook could make to improve the administrator experience.
When geo-targeting a Facebook ad, you set the ad to appear to an audience within a radius of a certain city or state - or multiples of both. When setting up a geo-targeted Facebook update, you have to individually add each city that falls in your chosen footprint. That can be a lot of work, especially if you'd like to target a region that spreads across multiple states (like the Gulf Coast, for example). I can't imagine a situation in which it wouldn't be helpful to target a post by a radius rather than selecting each possible city individually.
Custom Art and Descriptions for Linking to Tabs
At Luckie & Company, our Designers and Interactive Department work hard to build some seriously amazing Facebook applications. However, when linking to any tab within Facebook, the only art option is the page's profile picture and the page's description. At least when linking to websites off of Facebook you can edit the title and text and, at the very least, remove images from the link. But these are static when linking to a Facebook tab. It's strange that Facebook wouldn't provide this option seeing as they prefer to keep users on the site.
Direct Messages from the Brand Rather Than Personal Account
In the last year Facebook added the option to "login" to Facebook as a business page, which is great. But this addition didn't come with the option to send message to users from the page. If I contact a fan privately, I have to reach out to them through my own personal account. I don't know about you, but with all the spam and viruses that get passed through Facebook, I'm hesitant to open any links or messages from unknown individuals. Not to mention, as an administrator, I prefer to represent the brand and not provide my personal profile or information to fans.
These are minor complaints compared to the changes and progress Facebook has made over the past year in improving the administrator experience. Still, I'd like to see these suggestions added to the list of improvements made in the next iteration of Facebook business pages.
What are some issues you face as a business page administrator or changes you'd like to see made?
Photo credit: akunamatata on Flickr