“I am passionate about social media.” I’ve seen this line in dozens of cover letters, resumes and LinkedIn profiles that I’ve reviewed in recent weeks as we try to fill an opening for a social media planner.
But often, I find myself doubting that the candidates really mean it.
Why? Because when I take the time to read their blogs, their Twitter feeds and their Pinterest boards, I find musings on everything BUT social media. They talk about their opinions of movies, celebrities, politics, fashion, sports and music. They talk about what they’re buying, watching, hoping, eating, drinking and regretting.
But what they don’t write about is the industry they claim to be “passionate” about joining. And that leaves me with the impression that these candidates are looking for a paycheck, not a career.