It sounds so simple: If you want to keep users on your platform you'd probably want to make it easy to link to applications within your platform, right? Apparently, it wasn't that easy for Facebook.
For the last few years, linking to your own brand page tabs on Facebook was clunky, to say the least. Instead of pulling up custom images from the tab and allowing you to edit the title and body of the link, the brand page profile image, the brand page name and the brand page description were static.
Not so anymore!
Facebook has finally realized their folly. While the initial image, headline, and copy you see will all be for the brand page, you can now select the custom image from the tab that you'd like and highlight and edit the link's title and body before posting! It's the smallest things that make the biggest difference sometimes.
Photo credit: sfllaw on Flickr.