If you've ever wondered why you get certain personalized ads in your Gmail or search results — or if you're simply annoyed by them — then you'll be incredibly happy with Google's latest addition to its advertising.
The recently announced "transparent" approach to ads offers a "why these ads" button out to the side of any ad featured in your Gmail. Click it to find out why Google felt a specific ad would be beneficial to you. Not interested? Visit the Ads Preference Manager to opt out and refine what type of ads you'd like to see.
Not interested in targeted advertising whatsoever? Select "Opt out" in the Ads Preference Manager to remove specified advertising. Of course, this does not remove advertising from Google, it just makes it less personal and theoretically more private.
I've never been bothered by targeted advertising in my Google mail or search, but I understand that some people feel violated. I respect and appreciate Google for making these changes and improving the user experience and relationship with the company.
Check out Google's official video on the new ad interactions below and let us know what you think. Are you going to jump at the opportunity to customize or opt out of ads, or are you happy with Google analysis of your ad preferences?
Photo credit: M.V. Jantzen on Flickr.