As I write this, Facebook is announcing its new, streamlined approach to privacy settings. I'll have more on that topic soon, but first I wanted to get something off my chest.
Corporate bloggers need to get to the point. And that's exactly what the leadership teams at Facebook and Twitter are not doing.
Facebook CEO Mark Zuckerberg's blog post today on the new privacy settings waxes introspective for 550 words before actually describing the new settings. You're a Facebook user, right? Do you really care about how the site has evolved from a college community to feature-rich, global powerhouse? More to the point, do you care enough to plow through such a history lesson before reading about the breaking news on privacy settings?
Earlier this week, Twitter took a similar (but even more meandering) approach to announcing its new restrictions on ad networks. Under headlines like "Enduring Value" and "Ecosystem Clarity," COO Dick Costolo devoted 611 words to praising Twitter's role as an information hub before even beginning to describe the new advertising rules.
People, the Gettysburg Address is only 246 words long.
I know that it's important for companies to give context when they're describing a change in policy, especially a major one, but can we please dial back the self-indulgence a bit and respect our customers enough to value their time?
I could keep going, but you get the point.