We're going to be talking about a few ways to streamline your blog's look and navigation in the next few weeks, so we wanted to get started with an easy little test that can help you step back and take a good look at your own site.
Recently, Google unveiled a tool called "Browser Size," which lets you find out what percentage of the world's Web browsers can actually see your site's front-page content without scrolling.
Why is this important? Because chances are, your blog has a purpose in life. Whatever that purpose, shouldn't it be reflected in the layout of your site?
Are you looking for new customers? Soliciting donations? Sharing hot news in your industry? Angling for a book deal? The answer is rarely a simple one, but I bet you could summarize your strategy in a few simple bullet points.
For our part, The Social Path is aimed at helping Luckie's clients, partners and friends stay up to speed on the rapidly evolving world of social media. It also helps introduce Luckie to folks who might not know how much butt we're kicking down here in Birmingham.
With that in mind, several things jump out to me when I look at The Social Path through the lens of Google Browser Size:
- Why do our bios get such prime real estate? Sure, it's nice for you guys to know who we are, but this site is about what we've learned and accomplished as an agency, and that should probably be better reflected in the design.
- Why are the subscription options so hidden? Only 40% of our site's readers can see the "Subscribe by E-mail" form without scrolling, and just 20% see the RSS link. (Admittedly, most RSS enthusiasts know to look for it in the browser's URL bar, but that's no excuse to hide the button below the fold.)
- What kind of topics does this blog cover? There's really no hint at the types of info we write about, beyond the tagline. How can we get some basic navigation or popular topics into the main display without cluttering it up?
Some of these are issues we'll be able to improve within the 30-Day Social Media Makeover, but some others might take time — and that's OK. The key for today is simply to take stock of your design and see what kinds of opportunities you're missing.
After all, there's no shame in taking a moment to question yourself and admit that you're not perfect. Or as mythologist Joseph Campbell once said, "Out of perfection, nothing can be made. Every process involves breaking something up.”Estimated time needed: 10 minutes.
Benefits: A clear look at areas for improvement in your blog or site design.
Coming tomorrow: Isn't it time you shared the love on LinkedIn?