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Just about everyone with a work ethic and a clean pair of pants is on LinkedIn these days.
Most often, the site is used as a digital résumé more than a regularly updated social network, and that's fine. But one area that users tend to neglect (probably because they never see it themselves) is the public profile.
If you want people to find you on LinkedIn, you'll need a good public profile. If you've never done much to build it out, yours probably looks like this:
Expanding your public profile is exceptionally easy, because you're really just recycling information that's already included in the profile that's visible to those in your network.
Just select which bits of info you want to share with the world:
When you're done, your public profile should look something like this:
That's it! Quick, easy and painless.
Estimated time needed: 15 minutes.
Benefits: Improved search presence and continuity for your online identity.
Coming tomorrow: A simple new take on both blogging and bookmarking.